India Currents Studio

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INDIA CURRENTS STUDIO

Make your story land.

Premium branded content for brands that want to reach South Asian America — produced by the team that has been covering this community since 1987.

See our formats →
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500K
Monthly users
12K+
Newsletter subscribers
55K+
Social followers
1987
Est. covering the community

THE AUDIENCE

South Asian America's most engaged readership.

Professionals, families, and cultural decision-makers — readers who are active, high-income, and deeply connected to the South Asian community in the US.

The Professional
Tech, finance, healthcare, and law. High-income, US-educated, culturally engaged. Making significant financial and lifestyle decisions.
The Family Decision-Maker
Managing household wealth, education planning, elder care, and community participation. Trusted source for services that affect the whole family.
The Cultural Consumer
Active in arts, fashion, food, and community events. Influences peers and networks. Early adopter of brands that earn cultural trust.
The First-Gen Builder
Entrepreneurs, creatives, and founders navigating between two worlds. Seeking brands and services that understand the dual-culture experience.
+74%
Film & culture
+67%
Luxury shoppers
+59%
Health & fitness
+53%
Fashionistas
+71%
Cooking enthusiasts

Above-average engagement index vs. site average — Google Analytics audience data

FOUR WAYS TO SHOW UP ON INDIA CURRENTS

One studio. Four formats. Built for where you are in the relationship.

AUTHORITY THAT DRIVES ACTION

The Advisory

Community questions, shaped into clear answers that make it easy to trust you and easy to take the next step. The expert is the guide. The audience is the hero.

Starting at $2,500

A SHARP NARRATIVE THAT CAPTURES A SHIFT

Five Decisions

A studio-produced feature built around the five turning points that took your brand, team, or organization from before to after. Built to scroll and be shared.

Starting at $3,500

A PREMIUM ‘MEET US PROPERLY’ STORY

Studio Feature

A polished, magazine-grade feature that makes your work feel legible, credible, and worth paying attention to. The right entry point before a deeper commitment.

Starting at $6,500

FLAGSHIP STORYTELLING WITH REPEAT PRESENCE

Signature Profiles

A studio-built narrative program — offered as a Profile, Series, or Season — designed for depth, recall, and reuse. For brands that want more than a moment.

Starting at $12,500

The full Signature program.

Three tiers of narrative depth — each one a compounding asset that grows in value over time.

SIGNATURE PROFILE

$12,500

One flagship narrative

A single Signature Profile story — premium editorial production, your brand’s defining narrative, yours to reuse.

SIGNATURE SERIES

$23,500

Two coordinated stories

Two Signature stories with a connecting theme and a Series hub that ties them together as an evergreen destination.

SIGNATURE SEASON + HUB

$33,000

Three stories + evergreen hub

The full Season program — three Signature stories, a Series hub, and the largest distribution footprint we offer.

HOW IT WORKS

India Currents Studio handles the lift. You show up at the right moments.

01
Align on the goal
You tell us what you want to earn with this audience and what matters most to get right.
02
Shape the angle
We identify the clearest story approach and confirm scope, format, and calls to action.
03
Gather what we need
We run a streamlined intake and interview process — typically a 45-90 minute conversation.
04
Produce the story
Studio reporting, writing, editing, and visual treatment. One clean review loop.
05
Publish and distribute
We package the release across India Currents channels as a coordinated rollout.
06
Report and reuse
You get performance highlights and reuse guidance so the story keeps working beyond launch.

THE CRAFT

Premium editorial standards on every piece.

  • Freelance writers and editors with editorial track records
  • Professional photography or sourced visual assets
  • Designed layout — not a blog post template
  • One structured review loop with your team
  • Final copy approval before publish
  • Reuse rights — the story is yours to share, republish, and embed

THE RELEASE

Coordinated distribution across every channel.

  • Newsletter insertion — 12K+ subscribers
  • Instagram feed promotion
  • Instagram Story promotion
  • Facebook promotion
  • Homepage featured placement (as scheduled)
  • Evergreen — story lives on the site and stays discoverable

GET STARTED

The story your audience has been waiting for.

Tell us what you’re trying to accomplish and we’ll find the right format for where you are. No hard sell — just a conversation about fit.

studio@indiacurrents.com

We typically respond within one business day.

India Currents Studio  ·  studio@indiacurrents.com  ·  In partnership with Angle Content & Strategy